Students Design Racing Car Graphics
Our graphic design students were given the opportunity to put their skills to the test when challenged to come up with eye-catching designs for the Richardson Racing Team.
The Corby based team run single-seater and junior sports car campaigns in the British F4 Championship and British GT-supporting Ginetta GT5 Challenge, and will be entering the new Ginetta Junior Championship later this year.
They approached the graphic design students and presented them with a project brief to create new car livery designs to use across their range of racing cars to set them apart from the competition within the racing world.
The students formed eight teams and each presented initial designs for the first client presentation to Team Manager, Andy Richardson. Following Andy’s feedback, the designs were refined and applied to a range of cars including the Ginetta GT5, FIA F4 (British), Aston Martin GT4 and LMP3.
Based on the amended designs, three teams were shortlisted and invited to the company headquarters. The students were given a guided tour of the facility and the teams were presented with a first, second and third place certificate. The winning team members were given 10 minutes each in a race simulator and a Richardson Racing Team branded car money-box, as a thank you for their hard work.
Team Manager Andy Richardson, who commissioned the project, said:
“Working with students is a great way to pool lots of new ideas and find solutions you never would consider yourself. We needed a new image for the cars, one that would carry us forwards for years. It needed to be easily maintained, professional and good-looking. This means it would never be the most complicated of designs, however it took much effort and thought to find the right fit. There were some great designs and they were very hard to choose between, eventually we chose the one we felt had achieved our objectives best. Congratulations to everyone who took part.”
Graphic Design student, Bobby Nangla, who was part of the winning team said:
“I enjoyed working in a team and with a client. I learnt valuable skills whilst working on this project and I’m grateful to have my work selected.”