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Gold award in marketing

14.01.2020

The Bedford College Group has won a Gold Award for its work in engaging with employers and influencers in Northamptonshire.

The FE First Awards saw the Group taking the prize in the College Marketing Network category for a stakeholder event which brought together key local influencers to find out more about what is on offer in terms of education and training by the Group with an extra focus on Northamptonshire.

Councillors, advisors and business people heard first hand about courses and campus developments which are preparing young people for the modern world of work, and how continuing professional development is available to those seeking promotion and advancement.

The event was staged by the Corporate Communications and Events Team which now helps promote the Group across the region to potential students, their parents, employers and local authorities.

Meanwhile, thanks to the modern marketing skills of The Bedford College Group, full-time students at Tresham have now increased thanks to the enrolment in 2019 of 2,543  – 15% above the target set by the Group

For this the Group was Highly Commended in the Targeted Recruitment Campaign.

Director of Sales and Marketing Sarah Baxter said: “We have been very grateful for the welcome we, The Bedford College Group, have received in Northamptonshire from everyone. We hope that our forward-thinking approach to education and training will support the continued success of the county and help us in our quest to grow the talent of tomorrow across the South East Midlands region.”

The latest on-going development for the Group is the £10 Million refurbishment of the old Wellingborough town centre campus into a centre in which 1,000 staff and students can flourish when it opens in September.

For this project, £7.5 Million was made available to the Group from SEMLEP through the Local Growth Fund.

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