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First Social Media Apprenticeship Offered from January 2014


Digital Youth Academy Launch

On Tuesday 3rd December Tresham launched the first Social Digital Apprenticeship in Northamptonshire in partnership with the Digital Youth Academy.

Penny Power, Founder of Ecademy and the Digital Youth Academy, joined Rachel Kay, Managing Director and Deputy Principal at Tresham to meet with local employers and launch the brand new Level 2 Apprenticeship covering relevant business tasks and assignments focussed around using social media tools for business and creating content. The apprenticeship meets the needs of any business that uses, or wants to use, Facebook, Twitter, LinkedIn and other online media to grow their business.

The apprenticeship is based within the workplace and apprentices attend college for approximately 12 days per year and will be supported by Tresham’s Evolve Business Training team who visit the workplace to support both the employer and the apprentice on a regular basis.

Tresham realises that it is sometimes difficult for businesses, especially smaller to medium sized businesses, to keep up with the speed of developments and the increased time required engaging in networking and implementing an effective online strategy. The Social Digital Apprenticeship aims to connect ‘born digital’ young people to businesses who want to benefit from social media within their marketing strategy.

Subjects covered by the apprenticeship include:

  • Marketing Theory and Practice
  • LinkedIn
  • Facebook
  • Twitter
  • Blogging
  • Social Media Tools for Business
  • Search Engine Optimisation
  • Email Newsletters
  • Risks of Social Media

According to the Boston Consulting Group Report published in 2010:
“Small businesses that heavily use the internet to do business grow four times faster than those that do not.”

In addition to this, research by Nielsen in 2012 shows that more people are accessing social media due to the growth of smartphones and tablets. This offers digital marketing opportunities for businesses to sell their products and services.

Apprenticeships are vocational training programmes designed to meet the needs of employers and lead to a nationally recognised qualification.

Financial support is available to help eligible employers through the Apprenticeship Grant for Employers (AGE) which provides wage grant assistance in recruiting a young apprentice aged 16-24. Employers who take on an apprentice aged 16-18 only pay their salary as the government will fund their training.

For more information about how taking on Digital Youth Apprentice within your business please contact the Evolve Business Training team on 01536 419570.

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