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BBC News Presenter Gives a Media Broadcasting Masterclass


img_4681edit1BBC News presenter, Lukwesa Burak, visited the college to share her wealth of experience in the broadcast media industry. Students from the Creative Media Production and Acting courses were given an insight into the exciting industry and took part in practical activities to improve their understanding of the challenges of TV presenting.

Lukwesa talked about her route into the industry, including how she started as a broadcast assistant to gain as much experience as possible:
You have to be willing to start at the bottom and work your way into the industry. I got my lucky break when I was working at East Midlands Today in Nottingham and I was asked to fill in as a presenter when a colleague was on leave – you have to be able to hit the ground running.”

She went on to work for Sky World News, Sky’s Sunrise programme with Eamonn Holmes, and is currently a news presenter at the BBC and also works on the BBC current affairs programme Inside Out:
The broadcast media industry is extremely fast paced and there is an expectation to have lots of skills that can cross over into a range of jobs. It’s definitely not a nine to five job, so you have to be prepared for anti-social working hours, especially when you are starting out.”

Lukwesa shared practical tips about TV presenting that covered interview technique, body language, ad-lib skills and image. She also gave an insight into the role of the producer and those behind the camera, discussing how news is gathered and presented in today’s digital age.

Creative Media Production student, Lewis Dean, said:
It was great to learn about the structure of the industry and the different routes, from local and regional broadcasting to national and international productions. I want to work towards a career in journalism, so the practical tips we got today were really useful.”

Ryan McKay, who is also studying Media Production, added:
I found the advice on body language the most useful, this is something I struggle with when I’m in front of the camera. My career ambition is to work in TV, but behind the camera on the production side.”

Claire Daniel, Media and Design Tutor, commented:
Lukwesa gave an energetic and animated talk that gave insight into the live broadcast sector of the media industry. The Level 3 Media students are about to present their own news programme, so this is excellent advice that will help to improve their presentation skills ready for assessment.”

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